13th March 2020 — Marco de Kretser

a design sprint

an exercise of design process

Ordinarily, a designer would be given a project and ample time to create a detailed, working creation to fulfill the client's need – but what if we were to take this tried and tested process that often takes months, years, even decades to complete...and compress it into 90 minutes.

This exercise was completely centered around the client's (the classmate opposite you) wants and wishes. It was human-centered design, deliberately promoting immediate action, value-based iteration and rapid prototyping, to create the perfect wallet for the client. See below for the full process.
#DES100 #Process


Activity courtesy of the University of Auckland Design School – Week 2: How We Design workshop

Taite, H. (2018, December 8). How to do a design sprint. Retrieved from https://pixelfusion.co.nz/blog/how-to-do-a-design-sprint


1. Initial Interviews.

We began the design sprint by interviewing the classmate opposite us. The first step involved 8 minutes really trying to get an idea of the uses and functions that the client found essential in a wallet, for example, what kind of wallet do they have now, what items do they store in it. In my interview, my client liked tote bags as they carried everything for the day

The next step involved six minutes trying to get into the mind of the client and learn more about the emotional connection they have to the wallet. I discovered that she often relies on others to carry her things but university meant that she very rarely was with someone for a long period of time.

2. Analysing The Data.

Having completed the first stage of interviews, the next task was to quickly piece together the data we had acquired. This condensed and clarified the different points that the design needed to take into account. This also gave us the opportunity to analyse what we had heard and note any insights that we found.

During this process I realised that there were two key themes in the data that I had collected: Security and Preparedness. My client loved to carry everything around with her – she needed to be able to respond to whatever the day may throw at her. However her current tote bag left her feeling unsecure. All her items could easily be stolen from the bag if she isn't giving it her attention. These nuances formed my definition of her needs and what key points needed to be addressed in the design.

3. Ideate.

In this step we were given a short amount of time to quickly jot down any ideas that came to mind, based on that definition in activity 4. It was at this point that I was able to develop an idea of a modular, more solid messenger bag to fulfill her needs.

We had the chance to go back to the client and have a further interview, talking about what they like or don't like about the drafts.
Here she gave approval of the modular design and noted that she preferred a bag that lay flat, instead of angled (as pictured in box 3).

4. Develop The Solution.

Finally, we were given time to sketch a reiterated design, combining some of the functions that the client had liked from the designs in the previous exercise, as well as adding new ones.

5. Prototyping

And for our final step, we built a prototype out of crude materials like paper, sellotape and penciled details to show the form and function of the item to our client